About

I’m an Art Director and Graphic Designer who helps people create branded communications and experiences that reach their audiences in fresh ways.

My approach is empathy-driven and research-heavy, and I specialize in innovating and growing brand identity systems.

I’ve worked across for-profit and non-profit industries including: education, arts & culture, big tech, retail, entertainment and design strategy.

Services

HANDS-ON MAKING
Creative strategy
Campaign concepting
Brand identity design
Brand identity workshopping
Brand guideline copy writing
Graphic design
Typography
Illustration
Environmental graphics
Information graphics
Visual design systems
Website design
Target audience research
Remote usability testing
Brand perception surveys

ART DIRECTION
Graphic design
Photography
Illustration
Animation
Video
Web design
Social media
360 branded campaigns

Client List

d.school at Stanford University
Oracle
frog
Twitter
Google
California Academy of Sciences
Contemporary Jewish Museum of San Francisco
California College of the Arts
Beytna Design
Allison Smith
Scent Trunk

Testimonials

Charmagne Kringstein

“It was my pleasure and privilege to have worked so well, so intimately, and so hard with Jennifer. She is light years beyond being a highly skilled designer and artist. Stellar moral fiber, and uncanny design solutions and thinking. Highly recommend.

Sarah Holcomb

“Jennifer has an unbelievable practice that draws upon her deep understanding of design, culture, and audience and works well in fast-paced, demanding environments. She is critical and a great collaborator, she is conceptual and can deliver results, and she is passionate about her work and the people/environments she designs for. I would love the opportunity to work with her again and recommend her highly.”