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d.school Type Specimen Book

2019, 8.5” x 11,” glossy cover, matte pages

art direction
Jennifer Hennesy

typeface design
Noah Gonzales, Jennifer Hennesy

punctuation design & production
Elisabeth Matkin Sullins

publication design
Jennifer Hennesy

publication printing
Blurb

 

We drew a set of six custom typefaces so that the Executive Education team could express specific tones of voice in their presentation decks.

With this brand set, we argue for the value of subjectivity and self-expression in graphic design.

With the typefaces Qualé and Countera we explored what an alphabetic system could look like if the system encompassed more divergences by “breaking rules” and pushing the system outside of its norm.

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