EXHIBITION IDENTITY + INTERACTIVE GRAPHICS, 2009

For this exhibition about wild and flamboyant mating strategies in the animal kingdom, we worked with local San Francisco illustrators, Lab Partners, as well as our in-house UX designer to make one of the most frequented exhibits in the Academy’s aquarium.

Our exhibition’s identity was inspired by the psychedelia of 1960’s San Francisco. The interactive ipads gave a deeper dive into animal behavior as well as a behind-the-scenes peek into the biologists behind the tanks.