BRAND IDENTITY + WEB DESIGN, 2012

Feral sells designer wetsuits made with an innovative, honeycomb structured Neoprene from Japan. I worked with Creative Director Alex Salz to create Feral’s brand identity from scratch as well as some foundational marketing graphics for the company’s launch.

The lettering in the wordmark came from an old metal man hole cover—it conveys strength and a nostalgia for good craft . The color palette was inspired by things found on a California beach scape (water, sky, rust, sand, coral, poppies, etc.) and the pattern shows innovation as well as the mystery and power of the ocean.