d.school Executive Education
BRAND IDENTITY + ART DIRECTION, 2019
Executive Education at the Stanford University d.school brought me in for a three year contract to art direct a rebrand of program.
Our guiding rational was to create an identity that was low-resolution, experimental and high energy. We approached each design challenge as an opportunity for experimentation, carrying past failures and successes forward into each new project. By pushing the limits of legibility and visual comfort, we mirrored the methodology of the d.school Executive team.
Brand guideline copy writing + design
Brand identity redesign
Custom typeface design
Environmental graphic design
Illustration
Art Direction: Photography, video + animation, website design, environmental sculpture, illustration and branded fragrance design
Credits
Rebrand Strategists
Sarah Holcomb, Jennifer Hennesy
Art Direction
Jennifer Hennesy
Brand Manager & Experience Designer
Sarah Holcomb
Photographers
Lucciana Caselli, Patrick Beaudouin
Typography Designers
Noah Gonzales, Jennifer Hennesy
3D Installation Artists
Helen Ip, Jennifer Hennesy
Olfactory Designer
Syd Botanica
Graphic Designers
Jennifer Hennesy, Priscilla Peña, Ed Ng
Illustrators
Soleil Summer, Felix Talkin, Kim West from ALTR Studio
Videographers
Whitney Weir, Can Can Studio
Animators
Whitney Weir, ALTR Studio, Ed Ng
Copy writer
Eli Elbogen
Interactive Media Partner
John McNeil Studio
Audio/VIsual Partners
Verducci Event Productions
Screenprinters
All Gold
Risograph Printers
Floss Editions
Environmental Graphic Producers
Barker Blue, Sterling Graphics
Diecutters
Dienamics