BRAND IDENTITY + WEB DESIGN, 2021

Beytna Design is a design-equity agency that guides their clients through design challenges while also educating around equity.

I art directed their identity rebrand, website redesign and created a complete set of branded templates for their communications.

The guiding design rationale was to make Beytna’s identity more authentically Lebanese-American, to create a soothing & fun atmosphere, to honor all cycles of life and the healing power of plants.

• Brand workshopping

• Brand guideline rewrite + redesign

• Brand identity design

• Art Direction for photography, illustration, graphic design and copy writing

• Website redesign + target audience research

• Visual system for branded events

• Presentation + handout templates

• Email newsletter templates