Sunny Smith
BRAND IDENTITY DESIGN, 2021
In my work with the artist Sunny A. Smith I setup my approach to mirror the way they make art—lots of research and a deep investigation of craft.
For this identity rebrand I researched typeface design in the United States during the time of the nation’s founding. I then hybridized those aesthetics with contemporary serif typefaces and also integrated the aesthetics of war.
Brand identity design
Information design
Historical research, typography
Custom typeface design
Publication design
Credits
BRAND IDENTITY
Creative Direction
Sunny A. Smith
Art Direction + Graphic Design
Jennifer Hennesy
MODELS FOR A SYSTEM
Authors
Christina Zetterlund and Sunny A. Smith
Publisher
Contemporary Jewish Museum, San Francisco
Graphic Designer
Jennifer Hennesy