Built for Speed
EXHIBITION GRAPHICS, 2013
Built for Speed was located in the central Piazza space of the California Academy of Sciences. We designed this exhibition to give our visitors the sense of being underwater with the fastest fish and boats in and on the sea.
Using one typeface, Whitney, we developed an extensive system of typographic hierarchies for the graphic panels and surrounding environmental treatments.
Environmental graphic design
Typographic system for all panels
Art direction for illustration
Production for all graphics
Credits
Creative Director
Rhonda Rubinstein
Director of Exhibits
Scott Moran
Exhibit Content Developer
Jessica Brainard
3-D Exhibit Designer
Jennifer Sparrow
Exhibit Identity Design
Sterling Larrimore
Exhibit Graphic Design
Jennifer Hennesy, Deborah Lao
Illustrator
Kristen Kong
Project Manager
Aaron Smith